Apple's "Think Different" Posters

Before You Think Of Your Master Plan

Jose 5 Comments

Apple's "Think Different" Posters

Last year around this time, I already looked at 2010 as that year. Unlike prior years, I came into this year willing to exert as much of my will into my goals as humanly possible. In 2008, I didn’t set any resolutions or goals whatsoever, burnt by my failure to achieve any major ones all through that year. In 2009, I switched up the strategy: I told myself to set goals on December 5th, 2009 for the coming year. That way, I’d have no pressure. If I didn’t get any of them done, I could just reassess sometime the following December, aligned with my own timeline, not the way others perceive I should align my goals.

With a little help from my friends, I successfully completed 3 major goals:

  1. I got my driver’s license.
  2. I got my own apartment.
  3. I got published in a non-self-published book.

A couple of these seem small in the speck of what others perceive my major accomplishments were this year, but I’ve held these three goals in my back pocket since I graduated from undergrad. The difference is that I saw these goals as opportunities towards independence, and the more I’m freed from dependence, the more I can do things I’d actually like to do. Some of these accomplishments have brought me a new set of problems, but they’re what we call “good problems.”

2010 wasn’t about resolutions, but resolve. The urgency of now just couldn’t wait any longer.

While I won’t reveal the goals I’ve set for 2011, I will say they’ll probably reform my own identity. Here’s hoping you can come along for the ride.

Jose, who loves an evolution so long as we get to evolve …

About Jose Vilson

José Luis Vilson is a math educator, blogger, speaker, and activist. For more of my writing, buy my book This Is Not A Test: A New Narrative on Race, Class, and Education, on sale now.

Jose VilsonBefore You Think Of Your Master Plan

Comments 5

  1. Matt

    That poster gives me the creeps. The only live message I can decode is, “Dylan’s been dead since Newport ’65.” I don’t know what that means. Perhaps it’s a message to the illuminati/Eastern Electric Liberal Establishment? Hinkey.

  2. Post
    Author
  3. Matt

    Jose, the story goes that about the time of that photo, Bob Dylan was a middling successful folk artist working in NYC. He was loudly booed at the Newport Jazz Festival for daringly playing an electric guitar. The Village never forgave him. I guess you had to be there. Another reason I focused on the Dylan poster was that it’s seemingly the only one of the nine not yet pushing up daises. The literal message, “think different” is poor grammar and humans only recognize difference. Same is as imperceptible to the senses as gravity.

  4. Post
    Author
    Jose

    Matt, that’s deep. I did have to be there.

    I definitely understand about Dylan’s still being alive versus the others dead. Kinda deep and never saw it that way until now.

Leave a Reply