Breakthroughs in the way people communicate often leave the older technologies at a search for its own identity. This is especially true in today’s media (most visible within sports and news). Sometimes when the old media tries to find its identity, it finds ways to destroy any and every other media outlet without much success and with a heavy backlash.

For instance, there’s been a few instances in which radio or television personalities will lash out at bloggers for simply reporting on rumors or offering their (often popular) opinions on certain topics.. While it’s true that sometimes the bloggers get it wrong, it’s equally true that these entities have also gotten it wrong. Hence, bloggers end up looking like saints while these older media entities look like morons for not adapting.

Of course, there have been many trailblazers on the corporate level that have adapted to the ever-growing blogosphere. Some, such as Keith Olbermann and Mark Cuban took it upon themselves to become more accessible through this media, and that’s awesome. Also, some of the independent bloggers have been bought up by the bigger media companies, and that sounds like a win-win: the blogger gets more publicity for their own writing and the corporate looks like it’s in tune with the people’s wants.

But, but, but … there we run the risk of another big-company takeover. The trend happens all too often: small startups start a trend and shift the way people think, and the media company, whether it be fear or similar goals (usually the former), take that company over before it becomes too big and out of their control. While it profits both entities in some way, the movement itself usually suffers. It hurts to say, but blogs will go from buying in to selling out.

Does this mean that whenever the masses have an independent and opinionated movement, it’ll get bought out by one of the big companies out there trying to control every and any form of communication out there? Who knows? Personally, because there is a movement that still hasn’t been squashed (“illegal” downloading), there’s hope for the people just yet. Until then, I can only hope that blogs carry on the independent tradition we’re so desperately in need of.

(By the way, I’m doing alright after having written my most personal post on here. I’m only scratching the surface in terms of my writing / poetry / publicizing, but it’s coming along. )

jose